WOW 21-22

WOW is here for 2021/22

Resources are available on our shop.

WOW is a pupil-led initiative where children self-report how they get to school every day using the interactive WOW Travel Tracker. If they travel sustainably (walk, cycle or scoot) once a week for a month, they get rewarded with a badge. It's that easy!

It's simple to run and children love taking part. Each year, the collectable WOW badges are designed by pupils in our annual badge design competition. On average, WOW schools see a 30% reduction in car journeys taken to the school gate and a 23% increase in walking rates.

WOW is also available in Welsh

Get wow for your school

Already taking part in WOW?

To find out more get in touch

WHAT IS WOW - the walk to school challenge?




Join the over 1000 UK schools already on board!

You can use your PE & Sport Premium to fund WOW.

Visit our shop

what teachers think of WOW



All about our WOW badges

Find out all you need to know about the WOW badges, where they come from and how to recycle them.


This year's badges explained

three simple steps to WOW

3 steps to WOW WOW collage

The WOW Travel Tracker

Our award-winning Travel Tracker plays a central role to WOW. The software allows pupils to log how they get to school everyday. It keeps score on how the pupils are doing, it automatically calculates which pupils have earned a badge at the end of each month, but it also does much more. 

WOW Travel Tracker

WOW Travel Tracker

Ideas for funding WOW

Children walking to school

Use your PE & Sport premium

More tips for funding WOW





Depending on your area and our funding availability, your school may be eligible to run WOW for free.

check if your school is eligible

our wow badge design competition 2021 winners

Our WOW challenge rewards children who travel actively to school with collectable badges. The badges are unique and designed by the pupils themselves.

This year's theme is:

WOW badges

Check out the winning pupils and their original drawings

Why WOW?

Searching for more reasons to take on the challenge? Look no further!

Reduces congestion

1 in 4 cars on the road each morning is on the school run.

Increases walking rates

Children at participating schools increase by 23% in the first five weeks. WOW Travel Tracker helps you keep track of your schools modes of travel.


Helps you achieve your outstanding schools rating.



Participating in WOW helps schools achieve Modeshift STARS and Healthy Schools status.

little classroom time

Less than 10 minutes of a teacher’s day! The most important part of WOW happens before the school day even starts.

over half a MILLION

Pupils encouraged to walk to school last year in OVER 1,600 schools.

Great cost

WOW is £2 per pupil; just a fraction of your PE and Sport Premium per child.

Instils life long healthy habits

Promotes healthy mental wellbeing by improving behaviour and concentration levels in class.

Improves road safety at the school gates

Thanks to the drop in car usage around the school.

The power of WOW - read about some of the ways WOW has made a difference to schools

Why Oxfordshire Council runs WOW

How running our walk to school challenge has boosted active travel across one UK county.

Sunnyside Primary has the WOW factor

Alloa pupils impress judges in a creative competition, as all Clackmannanshire schools start WOW.

Abbotswood Primary, South Glos

How one school 's commitment to walking to school with us culminated in a huge rise in walking rates.

Is YOUR SCHOOL already taking part?

If your school has already signed up to WOW, we have put together a page containing everything and anything you might need to launch WOW.

Click the button below to access your engagement content and downloadable launch resources, tutorials and much more.


Access your WOW launch materials



WOW Travel Tracker

With the interactive WOW Travel Tracker you can gain insights into travel habits and find out which pupils have walked enough to earn a badge each month. 


Recommend WOW to your local school!

Use our simple online form and encourage a local school to get WOW.

Recommend WOW

Teachers: already taking part?


Download your supporting engagement content and classroom resources.

WOW launch resources

Figure of two children walking

For schools in the appropriate regions, WOW directly supports Modeshift STARS accreditation.

Modeshift STARS Approved Initiative
Figure of parent and child walking