With WOW, pupils record their journeys to school daily on the interactive WOW Travel Tracker. Those who walk to school at least once a week for a month are awarded a WOW badge, 11 of which can be collected throughout the year. All badges are made in the UK from recycled yoghurt-pot material.
In primary schools, WOW sees walking rates increase on average by 23 per cent and is met with a corresponding drop in car use.
Walking to school is an easy and accessible way for children to move more, whilst also helping to reduce congestion and air pollution around the school gates. Despite the benefits, just 42 per cent of primary school aged children in Wales walk to school.
At the same time, just 63 per cent of boys and 45 per cent of girls in Wales are active for at least 60 minutes a day, five times a week – the time recommended for them to stay fit and maintain a healthy weight.
Rhiannon Hardiman, Wales Manager, Living Streets said:
“Walking to school is an easy way for children to fit more activity into their day. More children walking to school means fewer cars around the school gates - making them safer and cleaner places.
“WOW – our year-round walk to school challenge has increased walk to school rates in over 2,000 schools across the UK.
“It’s simple to run and pupils love to take part. Just a few minutes of a teacher’s day is needed to make a big difference. We can’t wait to help more pupils and schools across Wales walk to school.”