WOW is here for 2020-21
Resources are available on our shop.
WOW is a pupil-led initiative where children self-report how they get to school every day using the interactive WOW Travel Tracker. If they travel sustainably (walk, cycle or scoot) once a week for a month, they get rewarded with a badge. It's that easy!
It's simple to run and children love taking part. Each year, the 11 WOW badges follow a new WOW theme, all of which are designed by pupils in our annual badge design competition. On average, WOW schools see a 30% reduction in car journeys taken to the school gate and a 23% increase in walking rates.
teachers, already taking part?
If your school has already signed up to WOW, we have put together a new page containing everything and anything you might need to launch safely WOW during COVID-19 and beyond.
Click the button below to access your engagement content and downloadable launch resources.
Want to join our annual badge design competition?
Every year we get over 100K design entries, making it one of the biggest design competitions for children in the UK!
Children love taking part and we're sure our 2021 competition will be no exception! More information on launch, theme and prizes will be shared soon - stay tuned!
How running our walk to school challenge has boosted active travel across one UK county.
Alloa pupils impress judges in a creative competition, as all Clackmannanshire schools start WOW.
View this year's winning designs on the theme:
WONDERS OF THE WORLD.
Searching for more reasons to take on the challenge? Look no further!
1 in 4 cars on the road each morning is on the school run.
Increases walking rates
Children at participating schools increase by 23% in the first five weeks. WOW Travel Tracker helps you keep track of your schools modes of travel.
Helps you achieve your outstanding schools rating.
Participating in WOW helps schools achieve Modeshift STARS and Healthy Schools status.
little classroom time
Less than 10 minutes of a teacher’s day! The most important part of WOW happens before the school day even starts.
Pupils encouraged to walk to school last year in 2,200 schools.
WOW is £2 per pupil; just a fraction of your £10 PE and Sport Premium per child.
Instils life long healthy habits
Encourages pupils and families to swap the school ride for a school stride. Promotes healthy mental wellbeing by improving behaviour and concentration levels in class.
Improves road safety at the school gates
Thanks to the drop in car usage around the school.