WOW - the year-round walk to school challenge
What is WOW?
WOW is living streets' year-round walk to school challenge
Pupils record how they get to school each day on the interactive WOW Travel Tracker and those who walk (skate, scoot, cycle or Park & Stride!) at least once per week for a month are rewarded with a themed badge. It's that easy!
It's simple to run and children love talking part. Each year, the 11 WOW badges follow a new WOW theme, all of which are designed by pupils in our annual badge design competition. Each badge is made in the UK from recycled yoghurt-pot material. WOW will help develop healthy lifelong habits and reduce congestion at the school gates, all before the school day begins!
NEW FOR 2019 - WOW is now available in Welsh.
To find out more get in touch
Call us on 020 7456 9793
The power of WOW - read about some of the ways WOW has made a difference to schools
Why Oxfordshire Council runs WOW
How running our walk to school challenge has boosted active travel across one UK county.
12.02.2018
Artistic Alloa school has the WOW factor
Alloa pupils impress judges in a creative competition, as all Clackmannanshire schools start WOW.
Abbotswood Primary, South Glos
How one school 's commitment to walking to school with us culminated in a huge rise in walking rates.
17.07.2017
Buy WOW
To run WOW you only need two things: WOW Badges and WOW Travel Tracker.
You can use your PE & Sport Premium to buy WOW.
Badge competition Winners
View this year's winning designs on the theme of Walk the Seasons.
WOW Travel Tracker
With the interactive WOW Travel Tracker you can gain insights into travel habits and find out which pupils have walked enough to earn a badge each month.
Why WOW?
Searching for more reasons to take on the challenge? Look no further!
Reduces congestion
1 in 4 cars on the road each morning is on the school run.
Increases walking rates
Children at participating schools increase by 23% in the first five weeks. WOW Travel Tracker helps you keep track of your schools modes of travel.
Ofsted
Helps you achieve your outstanding schools rating.
Accreditation
Participating in WOW helps schools achieve Modeshift STARS and Healthy Schools status.
little classroom time
Less than 10 minutes of a teacher’s day! The most important part of WOW happens before the school day even starts.
600,000
Pupils encouraged to walk to school last year in 2,200 schools.
Great cost
WOW is £2 per pupil; just a fraction of your £10 PE and Sport Premium per child.
Instils life long healthy habits
Encourages pupils and families to swap the school ride for a school stride. Promotes healthy mental wellbeing by improving behaviour and concentration levels in class.
Improves road safety at the school gates
Thanks to the drop in car usage around the school.
Need a quote?
To get a bespoke quote for your school, please fill in this form and a member of our Schools Team will be in touch.
Teachers: already taking part in WOW?
Our recycling pledge
"We want happy, healthy children to be walking on a happy, healthy planet!"
