WOW 20-21

WOW is back for 2020-21

Resources are now available on our shop for September start.

WOW is a pupil-led initiative where children self-report how they get to school every day using the interactive WOW Travel Tracker. If they travel sustainably (walk, cycle or scoot) once a week for a month, they get rewarded with a badge. It's that easy!

It's simple to run and children love talking part. Each year, the 11 WOW badges follow a new WOW theme, all of which are designed by pupils in our annual badge design competition. On average, WOW schools see a 30% reduction in car journeys taken to the school gate and a 23% increase in walking rates.

WOW is also available in Welsh

Get wow for your school

What teachers think of WOW

To find out more get in touch

teachers, already taking part?

If your school has already signed up to WOW, we have put together a new page containing everything and anything you might need to launch safely WOW during COVID-19 and beyond. 

Click the button below to access your engagement content and downloadable launch resources.


Access your WOW launch materials



Watch our WOW video and find out all you need to know about our flagship walk to school challenge.




To run WOW you only need two things: WOW Badges and WOW Travel Tracker.

You can use your PE & Sport Premium to buy WOW.

Visit our shop



All about our WOW badges

Find out all you need to know about the WOW badges, where they come from and how to recycle them.


badge design competition

WOW collage

three simple steps to WOW

3 steps to WOW

WOW Travel Tracker

With the interactive WOW Travel Tracker you can gain insights into travel habits and find out which pupils have walked enough to earn a badge each month. 


Recommend WOW to your local school!

Use our simple online form and encourage a local school to get WOW.

Recommend WOW

Teachers: already taking part?


Download your supporting engagement content and classroom resources.

WOW launch resources

The power of WOW - read about some of the ways WOW has made a difference to schools

Why Oxfordshire Council runs WOW

How running our walk to school challenge has boosted active travel across one UK county.

Sunnyside Primary has the WOW factor

Alloa pupils impress judges in a creative competition, as all Clackmannanshire schools start WOW.

Abbotswood Primary, South Glos

How one school 's commitment to walking to school with us culminated in a huge rise in walking rates.

Badge competition winners

View this year's winning designs on the theme:

Light bulb badge

Badge competition winners 2019

Why WOW?

Searching for more reasons to take on the challenge? Look no further!

Reduces congestion

1 in 4 cars on the road each morning is on the school run.

Increases walking rates

Children at participating schools increase by 23% in the first five weeks. WOW Travel Tracker helps you keep track of your schools modes of travel.


Helps you achieve your outstanding schools rating.


Participating in WOW helps schools achieve Modeshift STARS and Healthy Schools status.

little classroom time

Less than 10 minutes of a teacher’s day! The most important part of WOW happens before the school day even starts.


Pupils encouraged to walk to school last year in 2,200 schools.

Great cost

WOW is £2 per pupil; just a fraction of your £10 PE and Sport Premium per child.

Instils life long healthy habits

Encourages pupils and families to swap the school ride for a school stride. Promotes healthy mental wellbeing by improving behaviour and concentration levels in class.

Improves road safety at the school gates

Thanks to the drop in car usage around the school.

Figure of two children walking

For schools in the appropriate regions, WOW directly supports Modeshift STARS accreditation.

Modeshift STARS Approved Initiative
Figure of parent and child walking