WOW rewards children who walk to school at least once with collectable monthly badges. On average, WOW schools see a 23 per cent increase in pupils walking to school and a 30 per cent drop in cars driving all the way to the school gates, helping to reduce congestion, air pollution and increase physical activity amongst children.
Living Streets’ mascot, Strider, was also on hand to award badges to pupils who walked, cycled or scooted to school.
Mary Creagh, Chief Executive, Living Streets said:
“It’s fantastic to have pupils in Wolverhampton joining thousands of schools nationwide to get active on the journey to school. As well as the personal health benefits, families are helping to reduce congestion and pollution in their local community.
“Walk to School Week is a fantastic opportunity to celebrate the fresh air, fun, freedom, and friendship that walking to school brings and that every child deserves.”
Mayor of the West Midlands Andy Street said:
“It was fantastic to join the children from Nishkam Primary School for Walk to School Week this morning and see first-hand what a difference walking or cycling to school can make.
“We know that by encouraging more children to walk or cycle to school instead of being driven, that will lead to fewer cars on the road, less pollution, and less congestion. And children who are more active and take more exercise are healthier, happier, and perform better at school. So it really is a win-win both for the child and the community.
“That’s why in my manifesto I pledged to support the expansion of the Living Streets programme, and work to ensure all schools have adequate cycle parking facilities.”