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WOW BADGES 2026-27

Our WOW badges are designed by talented pupils across the UK!

Every year we host our WOW badge design competition and ask schools across the UK to submit their pupils’ designs. The winning designs then go on to be made into our WOW badges, which are given out every month to WOW schools.

All the badges are made from recycled plastic and are produced in Cornwall to help reduce Living Streets carbon footprint.

This year, we encouraged pupils to think about what brings them joy on their walk to school with the theme 'Walk the Senses'. Children drew what they can hear, see, smell, touch or taste on their journeys, from the rustling of trees to the feel of crunching on snow. We received so many fantastic entries, it was very hard for our judges to settle on just 11 designs. Keep scrolling to see this years winners.

FIND OUT THE INSPIRATION BEHIND THIS YEAR'S WINNING DESIGNS:

SEPTEMBER

SCOOTERS

WOW Badge featuring two children scooting along a park path on a sunny day
DESIGNED BY: JEAN-LUC, 10
Halsford Park School Primary School, West Sussex

"Me and my best friend riding our scooters to school on a sunny day. It is sunny and you can feel the warmth, there is a bee which you can hear buzzing and a bird in the tree singing."

OCTOBER

CRUNCHING LEAVES

WOW Badge featuring a blonde girl in a wheelchair touching the falling leaves
DESIGNED BY: MATILDA, 8
Coleshill CE Primary School, Birmingham

"I drew me in my wheelchair going on the crunchy leaves and grass. You can hear the leaves and the grass crunching."

NOVEMBER

COOING PIGEONS

WOW Badge featuring three forward-facing pigeons on a red background
DESIGNED BY: LILA-BELLE, 10 
Tylers Green Middle School, Buckinghamshire

"I drew cooing pigeons. They are everywhere on my walk to school and they bring me joy because they are cute, chubby and clumsy. The sound of cooing."

DECEMBER

SNOW AND HOT CHOCOLATE

WOW Badge featuring two cups of hot chocolate in the snow
DESIGNED BY: AVA JEAN, 7
Todholm Primary School, Paisley

"I drew myself walking to school in the snow. I can feel the snow crunching under my feet and I can taste the delicious hot chocolate that keeps me warm. I can taste the hot chocolate, I can feel the snow crunching."

JANUARY

FRIENDLY CAT

WOW Badge featuring an orange cat sat outside
DESIGNED BY: SAMUEL, 7
St Joseph's Primary School, Reading

"A friendly cat. I chose a friendly cat called Tigger who comes for a cuddle on my walk to school. He makes me feel special as I know cats are shy."

FEBRUARY

INSECTS

WOW Badge featuring insects including a worm, mantis, butterfly and spider on a log
DESIGNED BY: EMBER, 6
Annfield Plain Infant School, Durham

"Insects. I like to see the butterflies flying and the spiders and beetles crawling on the way to school."

MARCH

SHEEP

WOW Badge featuring a sheep in a field
DESIGNED BY: EDITH, 11
St Michael's Primary School, Powys

"Kerry is famous for it's sheep, and I see and hear sheep on my way to school."

APRIL

BLOSSOM TREE

WOW Badge featuring a pink blossom tree in a field
DESIGNED BY: SCARLETT, 10
Jotman's Hall Primary School, Essex

"A blossom tree. I drew birds because I hear bird song in the morning. I drew a tree because I see trees. It is cherry blossom because I smell flowers and the tree is the tree of life because I see: old, young and every in between on the way to school."

MAY

LADYBIRDS

WOW Badge featuring three ladybirds on a leaf
DESIGNED BY: EIDEN, 5
Brookfield Primary Academy, Sutton

"I drew ladybugs on the grass. I walk to school and got to see the ladybirds. It flew onto my top. It was very fun."

JUNE

PARK

WOW Badge featuring two girls sitting next to each other on a bench in a park with flowers, a tree and a big yellow sun
DESIGNED BY: JESSICA, 10
Culzean Primary School, Maybole

"I drew me and friend stopping at the park as we walk home from school. I can hear the birds singing and my friend talking.  I can see my friend, and the park.  I can feel the cool breeze on my skin."

JULY

SUNFLOWERS

WOW Badge featuring a path surrounded by yellow sunflowers with a bee and butterfly
DESIGNED BY: GWEN, 10
Pen-y-Fai Church School, Bridgend

"Sunflowers and nature. My sense of sight and smell. My favourite time of year is walking to school in the summer term when I walk past a row of sunflowers. I like to smell them on the way to school. I like seeing the bees buzzing and the different coloured butterflies flutter by."