WOW BADGE DESIGN COMPETITION 2025
WOW Badge Design Competition 2025
Thank you to everyone who took part in our WOW Badge Design Competition 2025!
This year's theme - WALK WITH JOY - challenged pupils to think about what makes them feel happy. From friends, to pets, silly games or things in nature. If it made them smile, we wanted to see it.
Around 180,000 pupils took part and we received many excellent designs, which brought our judges a lot of joy going through them all but also made it very difficult for them to pick the 11 to be transformed into next year's WOW badges.
The winning designs are now being transformed into next year's WOW badges. We will be ready to share what they look like very soon!
As a token of our appreciation for all the amazing entries that didn't end up getting selected this year, we have a participation certificate to congratulate children on their creativity. You can download yours here.
COMMITTED TO REDUCE WASTE
Protecting the environment is incredibly important to us at Living Streets, it’s part of the reason we run WOW.
Since 2019, we’ve recycled and reused over 1.1 million badges by producing WOW trophies and rulers with them, as well as reusing them as rewards across our other Walk to School initiatives.
LEARN ABOUT THIS YEAR'S WOW BADGES!
The current WOW badge theme is Walk With Imagination.
This theme challenged pupils to imagine a different walk to school and draw where their imagination took them!