WOW - the walk to school challenge
Get your badges 50% off this October
Join the biggest walk to school challenge in the UK! WOW can help reduce car journeys to school by an average of 59%, while increasing walking and wheeling by 18%. With over 2,000 schools taking part each year we'd love to have your school on board!
For the month of October, in honour of International Walk to School Month, you can buy WOW badges for 50% off.
Discount code: IWTSMBDG50
What is WOW?
WOW rewards pupils for walking, wheeling, cycling and scooting to school with collectable badges. Children self-report their journeys and the results speak for themselves.
Did you know that 1 in 4 cars on the road each morning are on the school run?
WOW can start to turn that around by helping more families choose to walk or wheel to school instead. As well as the increased walking rates and the drop in cars at the school gates, there are other perks to taking part in WOW…
⭐ Instils healthy habits: supports pupils’ physical and mental wellbeing, behaviour and concentration in class.
⭐ Supports accreditation: contributes towards Ofsted priorities, Modeshift STARS accreditation and Healthy Schools status.
⭐ Adaptable and inclusive: our schools team can work with staff and SENCOs to ensure every pupil can participate and earn a badge, whatever their needs.
⭐ Low cost: WOW costs only £2 per pupil for a whole year!
Our brand new 2026/27 WOW theme!
Every year, WOW and its badges follow a different, fun and educational theme. This academic year, we asked pupils to ‘Walk the Senses’ and draw what they can see, hear, smell, touch or taste as they walk to school.
All the pupils ran with the theme, showing us the joy they get from seeing pigeons, smelling fresh sunflowers and drinking hot chocolate as snow crunches on their walks to school.
