WOW - the walk to school challenge

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What is WOW?

WOW rewards pupils for walking, wheeling, cycling and scooting to school with monthly badges and the results speak for themselves. WOW schools report 59% fewer car journeys to the school gate and an 18% increase in walking and wheeling journeys on average. For more information about WOW and its benefits, step this way.
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Don't work at a school?

Don't work at a school but want to tell your local school about the benefits of WOW? Use our email/letter templates below to email or write to your local head teacher telling them why you think they should get involved.

Dear [teacher name]

My child is a pupil at your school, and I have some real concerns regarding the levels of traffic and congestion during the school run.

[Add your personal reasons for your concern. Are there road safety issues? Do you think the number of cars is contributing to increased air pollution?]

I have heard about WOW – the walk to school challenge from the charity, Living Streets and think that it is a great initiative that could really benefit our school community. Not only does walking, wheeling, cycling or scooting to school encourage pupils to build strong, healthy lifelong, but children have fun earning collectable WOW badges in the process.

As well as improving pupils’ health and wellbeing, WOW also benefits the environment by reducing congestion and improving air quality. Schools that take part in WOW see 59% fewer car journeys to the school gates and 18% more walking and wheeling all the way journeys on average.

Our school may be eligible to receive WOW resources at no cost, however there are also other funding options available. More information can be found at livingstreets.org.uk/WOW.

Thank you for considering joining the hundreds of other schools across the UK by taking part in WOW – I believe this could make a real difference for both our children and the wider community.

[Your name]

Dear [teacher name]

I have heard about WOW – the walk to school challenge from the charity, Living Streets and think that it could really benefit our school community.

Not only does WOW encourage pupils to build strong, healthy lifelong habits by walking, wheeling, scooting or cycling to school, but the initiative is pupil-led, empowering children to make a positive difference to both the school and wider community. WOW also provides opportunities for cross-curricular activities both inside and outside of the classroom.

The benefits of WOW are well documented. In addition to improving pupils’ health and wellbeing, WOW also helps the environment by reducing congestion and improving air quality.

Schools that take part in WOW see 59% fewer car journeys to the school gates and 18% more walking and wheeling all the way journeys on average. Participating in WOW can also help schools achieve their Healthy Schools status and can form part of a school’s Climate Action Plan

WOW costs around £2 per pupil, which can be funded through your PE and Sport Premium or through fundraising. Or our school may be eligible to receive WOW resources at no cost, thanks to existing funding. More information can be found at livingstreets.org.uk/WOW.

Thank you for considering joining the hundreds of other schools across the UK by taking part in WOW – I believe this could make a real difference for both our pupils and the wider community.

[Your name]

Dear [teacher name]

I live close to [name of school street] and I have concerns about the levels of traffic and congestion during the school run.

[Add your personal reasons for your concern. Do you think fewer pupils are walking to school due to increases in traffic? Are there road safety concerns? Is there problem parking? Do you think it’s causing noise or air pollution?]

I have heard about WOW – the walk to school challenge from the charity, Living Streets and think that it sounds like a great initiative that could really benefit both your school and our wider community.

Not only does walking, wheeling, cycling or scooting to school encourage pupils to build strong, healthy lifelong, but pupils can make a positive difference to their local communities by reducing congestion and improving air quality for all.

WOW see 59% fewer car journeys to the school gates and 18% more walking and wheeling all the way journeys on average.

Your school may be eligible to receive WOW resources at no cost, however there are also other funding options available. More information can be found at livingstreets.org.uk/WOW.

Thank you for considering joining the hundreds of other schools across the UK by taking part in WOW – I believe this could make a positive change for both your pupils and our wider community.

[Your name]