Let's swap the school run for a school walk!
We want to reverse the decline in the Walk to School that has seen the numbers of us who regularly walk to school drop from 70% to less than half in just a couple of generations.
Pupils record how they get to school on the WOW Travel Tracker and those who walk once per week for a month are rewarded with a themed badge.
It's simple to run, fun and easy to take part. Just a few minutes of a teacher's day is all it takes to make a big difference.
And together with our free monthly curriculum-aligned learning resources and assembly presentations, WOW will help develop healthy lifelong habits.
Five-day Walking Challenge
Our five-day walking challenge is designed to offer primary school pupils a burst of walking activity.
Month-long Walking Challenge
Help primary school pupils start to feel the benefits of regular activity by taking part in our month-long challenge.
Wear the shoes that make you happy, have fun and help us create safer, walkable streets for all.
It’s been proven that children who do some form of exercise, especially a walk before school, do better in class because they arrive refreshed, fit and ready to learn.
During morning peak traffic times, one in five cars on the road are taking children school, contributing to congestion, air pollution and carbon emissions.
We need urgent action on air pollution to protect and promote the Walk to School. And yet, at the same time, the Walk to School could play such a big part in improving our air quality.
Our report Swap The School Run For The School Walk lays out 21 recommendations for decision-makers at all levels to enable more children to walk to and from school.