WOW - our year-round walk to school challenge
WOW is a pupil-led initiative where children self-report how they get to school every day using the interactive WOW Travel Tracker. If they travel sustainably (walk, cycle or scoot) once a week for a month, they get rewarded with a badge. It's that easy!
Walk to school week
Our five-day walking challenge aimed at primary schools is a fun and engaging week-long activity, raising awareness and celebrating walking for all.
It’s been proven that children who do some form of exercise, especially a walk before school, do better in class because they arrive refreshed, fit and ready to learn.
During morning peak traffic times, one in five cars on the road are taking children school, contributing to congestion, air pollution and carbon emissions.
We need urgent action on air pollution to protect and promote the Walk to School.
Our report Swap The School Run For The School Walk lays out 21 recommendations for decision-makers at all levels to enable more children to walk to and from school.
School street closure schemes – where cars are prevented from going up to the school gates at drop off and pick up times – have been successfully trialled in towns and cities in the UK.