WOW BADGE DESIGN COMPETITION 2026
ARE YOU READY TO GET CREATIVE?
Join one of the UK's biggest design competition for children, for a chance to win FREE walk to school resources for an entire year!
Encourage your pupils to think big and see where in time it takes them. We’ll turn 11 winning entries into more than 300,000 badges to be awarded to WOW pupils who walk, wheel, scoot, cycle or Park and Stride to school across the UK next academic year.
This year's theme is Walk the Senses – we want pupils to tell us what they see, hear, smell, taste or feel as they walk or wheel to school. That might be the sound of birds singing, the smell of flowers or a tasty snack eaten on the way to school. Or it could be the feel of raindrops or snow on their skin – or spotting a rainbow in the sky!
The badge competition is open now and you have until Tuesday 24 February 2026 to enter.
Follow the 3 simple steps below to enter:
Step 1. Download the entry form below. Photocopy and give out to each class.
ENGLISH
WELSH
STEP 2: Collate your pupils’ entries and choose the top three designs to enter into the competition.
Step 3. Click the button below to submit your three designs to us via our online submission page.
or click the button below to email us with the subject line: ‘Badge Competition 2026’.
FAQs
THE WOW BADGE DESIGN COMPETITION IS FOR EVERYONE
We support disabled pupils and those with special educational needs to enter the badge design competition. Learn more about our inclusive approach below.
WHERE DO OUR BADGES COME FROM?
All our WOW badges are made in the UK from recycled plastic material, including old fridge trays, plastic plates and even yoghurt pot off-cuts. Find out more on our environmental commitment here.
HOW WILL WE CONTACT THE WINNERS?
We will contact you about the winners on the email which you entered the competition on. We recommend that you submit your entries on an email account that is checked regularly.
SEND inclusion for whole school participation
We do our best to make WOW as inclusive as possible and we want all children to be able to participate in the badge design competition. However, we do understand that not all pupils might feel able to draw their entry or use our template form to do so. For this reason, when necessary, we are giving pupils the option to enter using alternative formats. We encourage any format and are open to recommendations and feedback, but some suggestions are included below.
We’re still asking each school to only send their top three entries. Alternative format entries are not considered additional entries. Some alternative entry format suggestions include photography, a photo of a model entry (using natural objects, Lego or other modelling equipment), a computer drawing/design, audio description or a video description entry.
When supporting pupils to enter using the alternative formats, the following information will need to be included as part of the entry: pupil name, age, their answer to ‘What did you choose to enter and why?’, school email, school name and address and local authority. Answers to the above, along with any additional information deemed necessary, can be included in writing or as an audio clip by the pupil or by a staff member working with them on the task.
COMMITTED TO REDUCE WASTE
Protecting the environment is incredibly important to us at Living Streets, it’s part of the reason we run WOW.
Since 2019, we’ve recycled and reused over 1.1 million badges by producing WOW trophies and rulers with them, as well as reusing them as rewards across our other Walk to School initiatives.
LEARN ABOUT THIS YEAR'S WOW BADGES!
The current WOW badge theme is Walk With Joy, which celebrates all the things that spark creativity and happiness.