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WOW Badge Design Competition Winners 2026

WE ARE EXCITED TO ANNOUNCE THE WINNERS OF OUR WOW BADGE DESIGN COMPETITION 2026!

This year's theme was WALK THE SENSES. The theme challenged pupils to think about what they can see, hear, smell, taste or feel on the way to school. From rustling trees, the smell of freshly cut grass or the heat of the sunrise, we wanted to see it.

THIS YEAR WE ARE AWARDING PRIZES TO:

  • 11 WINNING BADGE DESIGNS

  • 11 RUNNERS-UP DESIGNS

  • 5 PRIZE DRAW WINNERS

A huge thank you to everyone who participated - there were almost 200K entries! We're already looking forward to a new academic year full of happiness, creativity and joy! 

OUR WINNERS ARE...

SCOOTERS

WOW Badge design featuring two children scootering down a road

DESIGNED BY: 

JEAN-LUC, 10
Halsford Park School Primary School, East Sussex

"Me and my best friend riding our scooters to school on a sunny day. It is sunny and you can feel the warmth, there is a bee which you can hear buzzing and a bird in the tree singing."

CRUNCHING LEAVES

WOW badge design featuring a blonde haired girl in a wheelchair crunching leaves

DESIGNED BY: 

MATILDA, 8
Coleshill CE Primary School, Birmingham

"I drew me in my wheelchair going on the crunchy leaves and grass. You can hear the leaves and the grass crunching."

COOING PIGEONS

WOW badge design featuring three pigeons on a red background

DESIGNED BY:

LILA-BELLE, 10 Tylers Green Middle School, Buckinghamshire

"I drew cooing pigeons. They are everywhere on my walk to school and they bring me joy because they are cute, chubby and clumsy. The sound of cooing."

SNOW AND HOT CHOCOLATE

DESIGNED BY:

AVA JEAN, 7
Todholm Primary School, Paisley

"I drew myself walking to school in the snow. I can feel the snow crunching under my feet and I can taste the delicious hot chocolate that keeps me warm. I can taste the hot chocolate, I can feel the snow crunching."


 

FRIENDLY CAT

DESIGNED BY: 

SAMUEL, 7
St Joseph's Primary School, Reading

"A friendly cat. I chose a friendly cat called Tigger who comes for a cuddle on my walk to school. He makes me feel special as I know cats are shy."

 

INSECTS

DESIGNED BY: 

EMBER, 6
Annfield Plain Infant School, Durham

"Insects. I like to see the butterflies flying and the spiders and beetles crawling on the way to school."

SHEEP

DESIGNED BY: 

EDITH, 11
St Michael's Primary School, Powys

BLOSSOM TREE

WOW badge design featuring a girl on a swing attached to a pink blossom tree

DESIGNED BY: 

SCARLETT, 10
Jotman's Hall Primary School, Essex

"A blossom tree. I drew birds because I hear bird song in the morning. I drew a tree because I see trees. It is cherry blossom because I smell flowers and the tree is the tree of life because I see: old, young and every in between on the way to school."


 

LADYBIRDS

DESIGNED BY: 

EIDEN, 5
Brookfield Primary Academy, Sutton

"I drew ladybugs on the grass. I walk to school and got to see the ladybirds. It flew onto my top. It was very fun."

PARK

WOW badge design featuring two friends sat on a bench in the park with the sun shining down

DESIGNED BY: 

JESSICA, 10
Culzean Primary School, Maybole

"I drew me and friend stopping at the park as we walk home from school. I can hear the birds singing and my friend talking.  I can see my friend, and the park.  I can feel the cool breeze on my skin."

SUNFLOWERS

WOW badge design featuring a blonde-haired girl walking down a road filled with sunflowers

DESIGNED BY: 

GWEN, 10
Pen-y-Fai Church School, Bridgend

"Sunflowers and nature. My sense of sight and smell. My favourite time of year is walking to school in the summer term when I walk past a row of sunflowers. I like to smell them on the way to school. I like seeing the bees buzzing and the different coloured butterflies flutter by."


OUR RUNNERS-UP ARE...

 

WOW badge design featuring bee's flying across a blue sky

DESIGNED BY: 

AMY, 7
Cholsey Primary School, Oxfordshire

WOW badge design featuring a bright yellow sun in the sky with clouds

DESIGNED BY: 

BENJAMIN, 5
Orchard Infant School, Hampshire

WOW badge design featuring a happy deer in the forest

DESIGNED BY: 

MAXYM, 8
Drapers' Maylands Primary School, Havering

WOW badge design featuring an apple orchard with apples hanging from trees

DESIGNED BY: 

JORGIE, 11
St Andrews Primary School, Aberdeenshire


 

WOW badge design featuring a peacock displaying its feathers in the sun

DESIGNED BY: 

ANNA, 10
Holy Trinity Church of England Primary School, Northumberland

WOW badge design featuring a cathedral and castle in the sunshine

DESIGNED BY: 

HENRY, 6
St Peter' Infant School, Medway

WOW badge design featuring people stood in a street with people cycling down the road

DESIGNED BY:

ZOEY, 10
Greenfield St Mary's Primary School , Oldham

WOW badge design featuring a beautiful green parakeet flying in the sky

DESIGNED BY: 

AUDREY, 7
Glendower Preparatory School, Chelsea and Westminster


 

WOW badge design featuring a happy snowman wearing a scarf and hat in the snow

DESIGNED BY: 

ALFIE, 11
The Willow's Primary School, West Berkshire

DESIGNED BY: 

SEBBIE, 9
St Mary's Primary School, Wiltshire

DESIGNED BY: 

SPRING, 9
Cyfartha Park Primary School, Merthyr Tydfil

 

 

PRIZE DRAW WINNING SCHOOLS

1) Rosendale Primary School, London
2) St Peter's Catholic Primary School, Leatherhead 
3) Stanley Park Juniors, Carshalton
4) St Mary's Catholic Primary School, Isleworth
5) Tadley Community Primary School, Tadley

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