We are excited to announce that our annual badge design competition for WOW – the year-round walk to school challenge, is now open for entries.

The theme for the 2018 competition is Walk the Seasons.

We are looking for WOW badge designs that reflect a year’s journey through autumn, winter, spring and summer, bringing to life what pupils see across the year on their walk to school.

Graphic of a flower Graphic of a red leaf
Graphic of the sun Graphic of a snowflake

Four seasons. Four designs. 11 winning WOW badges.

With four seasons of the year, we want you to send us your four best designs. One from each season.

And the 11 winning designs will be turned into more than 400,000 WOW badges and feature across next year’s WOW – the year-round walk to school challenge. 

Graphic of two children walking


In addition to winning designs being made into WOW badges, your school can win...

FREE WOW resources for the year, up to a value of £500.

Plus, all of this:

  • WOW badge winners trophy
  • Visit from our mascot Strider
  • Bespoke school gate banner
  • Bespoke press release from the Living Streets press team


Parent with scooting child

How to get involved

WOW badge competition mood board


2. Download our mood board for inspiration.

Download mood board - 3.5mb pdf

Children designing badges


3. Get your pupils started on their designs

Badge winners


4. Choose your top four designs, with one for each season

Send us your entries

By post to Living Streets, 4th Floor, Universal House, 88-94 Wentworth Street, London, E1 7SA,

Or you can scan and email to walktoschool@livingstreets.org.uk.


The final closing date for entries is Friday, 16 March 2018. 


Download terms and conditions. 253kb pdf

Parents and carers - here's where you come in

Mum with son

Mums, dads and other grown-ups often ask us: "How can our child get involved with the badge design competition?" 

The best way for a child to take part is through their class – not only is it a great way of switching the greatest number of kids onto the Walk to School, but the prizes are all aimed at equipping schools to make it happen.

So the best way to get your child involved with our badge competition is to let their teachers know...

Dad with three children

Email a link to this page to your child's teacher

Downward arrows

Download and send a copy of the entry form

Download template - 1.4mb pdf

Twitter and Facebook logos


Share links to this page on social media

FInd out more about WOW and our Walk to School campaign


Our year-round walk to school challenge, now in its 20th year, rewards primary school pupils who walk to school at least once…

Walk to School Week

Our annual week long celebration of the walk to school next takes place 21-25 May 2018.

Happy Shoesday

Wear the shoes that make you happy, have fun and help us create safer, walkable streets for all.

Here are last year's winning designs