We are excited to announce the winners of our annual badge design competition for WOW – the year-round walk to school challenge.

The theme for the 2018 competition is Walk the Seasons.

We invited schools across the country to submit WOW badge designs that reflect a year’s journey through autumn, winter, spring and summer. And you did not let us down!

Graphic of a flower Graphic of a red leaf
Graphic of the sun Graphic of a snowflake

Have a look at all our winning designs!





FInd out more about WOW and our Walk to School campaign


Our year-round walk to school challenge, now in its 20th year, rewards primary school pupils who walk to school at least once…

Walk to School Week

Our annual week long celebration of the walk to school took place 21-25 May - and it was FAB!

Happy Shoesday

Wear the shoes that make you happy, have fun and help us create safer, walkable streets for all.