Figure of family walking to school

WOW rewards primary school pupils who walk to school at least once a week with a monthly collectible badge.

That's one year, eleven badges. What's even better is that the badges are designed by pupils in our annual badge design competition and made in the UK from recycled yoghurt pots.

It's simple to run, fun and easy to take part. Just a few minutes of a teacher's day is all it takes to make a big difference, logging journeys and awarding badges. 

By signing up for our new & improved interactive Travel Tracker, teachers can securely record pupils' travel modes throughout the year.

And together with our free monthly curriculum-aligned learning resources and assembly presentations, WOW will help develop healthy lifelong habits.

Winners to be announced soon

blank WOW badges

WOW Badge Design Competition 2017

Find out more here

Get WOW for your school

You only need two things to get started on WOW.

Some of the badges we use as part of WOW



A year's worth of monthly badges to reward pupils.

If you'd like to talk to us about how to get started, or have questions about which products to order, get in touch with one of the team on 020 7456 9793 or by emailing

You can purchase everything you need to run WOW in your school in our online shop.

Visit our Shop

A screengrab from the Travel Tracker interactive tool


Travel Tracker

(or wallcharts) to chart your pupils' journeys.

More about Travel Tracker

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Why WOW?

WOW is having a big impact, delivering strong results from small investments. Schools love taking part, walking and winning badges, and after one year pupils have formed new habits for life.


Increase in pupils' walking rates in the first five weeks.


Pupils encouraged to walk to school last year in 2,200 schools.


Fewer cars at gates of participating schools, reducing congestion.


Cost per pupil per year for a cost-effective and healthy way of traveling to school.

Figure of two children walking

Plus, for schools in the appropriate regions, WOW directly supports Modeshift STARS accreditation.

Modeshift STARS Approved Initiative
Figure of parent and child walking

Watch our video

Download monthly WOW learning resources

MAY learning resources

On the theme of Iconic Landmarks




More free WOW resources

WOW assembly presentation

For schools using travel tracker and wall charts in England.

WOW assembly presentation - Scotland

For schools in Scotland

Welcome to WOW

Teacher's guide to running WOW

WOW Parent leaflet

Tips for parents & carers

WOW Monitor Guide

Guidance for pupils on being a WOW monitor.