WOW is having a big impact, delivering strong results from small investments.

Pupils record how they get to school on the WOW Travel Tracker and those who walk at least once per week for a month are rewarded with a themed badge.

It's simple to run, fun and easy to take part. Just a few minutes of a teacher's day is all it takes to make a big difference.

And together with our free monthly curriculum-aligned learning resources and assembly presentations, WOW will help develop healthy lifelong habits.

Order your WOW products

WOW badges

Call Sarah in our commercial team on 020 7456 9793, or visit our online shop.

Visit our shop

2 reasons to WOW
Family walking

Our interactive WOW Travel Tracker brings WOW to life. In September this year we’re relaunching Travel Tracker with brand new features:

  • Initials or short names will be able to be added to help identify the pupil icons. This will be on an opt-in basis for each school.
  • A printable list of the icons being used for each class, with the addition of pupil short names.
  • Schools will be able to send pupil journey data directly to Modeshift who will use it as part of the STARS awards scheme. Again, this will be on an opt-in basis for each school. (Excludes TfL STARS)
  • The screen used in classrooms to collect journey details will include a changing monthly background to match that month’s badge.

Why WOW?

WOW is having a big impact, delivering strong results from small investments. Schools love taking part, walking and winning badges, and after one year pupils have formed new habits for life.


Increase in pupils' walking rates in the first five weeks.


Pupils encouraged to walk to school last year in 2,200 schools.


Fewer cars at gates of participating schools, reducing congestion.


Cost per pupil per year for a cost-effective and healthy way of traveling to school.

Figure of two children walking

Plus, for schools in the appropriate regions, WOW directly supports Modeshift STARS accreditation.

Modeshift STARS Approved Initiative
Figure of parent and child walking

Our 2018 Badge Competition is now open for entries!

Calling for designs on the theme of... walk the seasons

blank WOW badges

Get involved now!

Get WOW for your school

There are just two things you need to run WOW.

Some of the badges we use as part of WOW



A year's worth of monthly badges to reward pupils.

If you'd like to talk to us about how to get started, or have questions about which products to order, get in touch with one of the team on 020 7456 9793 or by emailing

You can purchase everything you need to run WOW in your school in our online shop.

Visit our Shop

A screengrab from the Travel Tracker interactive tool


WOW Travel Tracker

(or wallcharts) to chart your pupils' journeys.

More about WOW Travel Tracker

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And now you can bring the badges to life with our new WOW app

Unlock great new facts about the Americas and learn more about the animals and culture on each badge with our new WOW App.

But you get so much more...

Free Welcome to WOW pack, including resources to help get the most out of WOW.

Termly content for school newsletters.

Letter templates to help your schools contact parents and carers.


An assembly presentation to kick-start WOW.

Monthly curriculum-linked learning resources to support each badge.

Easy to follow Travel Tracker guide.

Sign-up to our school e-news full of top tips and hints on getting more pupils active.

Participation stamp for newsletters, email signatures, website and communications slips.

Download free WOW resources

WOW Learning Resources

Free learning resources for KS1/P1-3 and KS2/P3-7.

WOW assembly presentation

For schools using travel tracker and wall charts in England.

WOW assembly presentation - Scotland

For schools in Scotland

Teacher launch guide

A guide for a smooth start to WOW, for teachers

WOW Monitor Guide

Guidance for pupils on being a WOW monitor.

Park and stride guide

A guide to setting up the scheme in your school

Park and stride letters

Template letters to help you set up a Park and Stride scheme

WOW press releases for schools

Let the local media know you're a WOW school