WOW is having a big impact, delivering strong results from small investments.
Pupils record how they get to school on the WOW Travel Tracker and those who walk at least once per week for a month are rewarded with a themed badge.
It's simple to run, fun and easy to take part. Just a few minutes of a teacher's day is all it takes to make a big difference.
And together with our free monthly curriculum-aligned learning resources and assembly presentations, WOW will help develop healthy lifelong habits.
Our interactive Travel Tracker brings WOW to life. In September this year we’re relaunching Travel Tracker with brand new features:
WOW is having a big impact, delivering strong results from small investments. Schools love taking part, walking and winning badges, and after one year pupils have formed new habits for life.
Increase in pupils' walking rates in the first five weeks.
Pupils encouraged to walk to school last year in 2,200 schools.
Fewer cars at gates of participating schools, reducing congestion.
Cost per pupil per year for a cost-effective and healthy way of traveling to school.
Each year WOW follows a fun and informative theme. From the badges, designed by the children themselves in our annual design competition through to free monthly learning resources and assembly presentations.
This year’s theme will take children on a journey from the tip of North America, through the vast plains of the United States, via the rainforests of Central America and end with a festival of food and dance in South America.
The theme and badges are focused around natural and man-made landscapes, animals, culture and indigenous communities/people and historical events and civilisations.
Each badge has been thoughtfully designed in our badge competition - this year we received over 120,000 entries - and badges are made from recycled yoghurt-pot material.
WOW Badge Design Competition 2017
There are just two things you need to run WOW.
A year's worth of monthly badges to reward pupils.
If you'd like to talk to us about how to get started, or have questions about which products to order, get in touch with one of the team on 020 7456 9793 or by emailing firstname.lastname@example.org
You can purchase everything you need to run WOW in your school in our online shop.
And now you can bring the badges to life with our new WOW app
Free Welcome to WOW pack, including resources to help get the most out of WOW.
Termly content for school newsletters.
Letter templates to help your schools contact parents and carers.
An assembly presentation to kick-start WOW.
WOW assembly presentation
For schools using travel tracker and wall charts in England.
WOW assembly presentation - Scotland
For schools in Scotland
welcome to wow
A letter outlining what to expect from WOW, for teachers
Teacher launch guide
A guide for a smooth start to WOW, for teachers
pupil launch activity
A fun game to play on the walk to school
Travel tracker guide
How to set up Travel Tracker in your classroom
Park and stride letters
Template letters to help you set up a Park and Stride scheme