And it couldn’t be easier to take part! Pupils simply record how they get to school on the online WOW Travel Tracker and those who walk (skate, scoot, cycle or Park & Stride!) at least once per week for a month are rewarded with a themed badge.

Together with our monthly curriculum-aligned learning resources and assembly presentations, WOW will help develop healthy lifelong habits and reduce congestion at the school gates, all before the school day begins!

Buy your resources

Use your PE & Sport Premium to buy WOW and give your pupils a healthy lifelong habit.

Call Sarah in our commercial team on 020 7456 9793, or visit our online shop.

Visit our shop

Badge competition Winners

View next year's winning designs on the theme of Walk the Seasons.

Badge design competition 2018

Teachers: already taking part?

Download your supporting classroom resources.

WOW resources

Why WOW?

Searching for even more reasons to take on the challenge? Look no further!

Reduces congestion

On average 30% fewer cars outside the school gates.

Increases walking rates

Children at participating schools increase by 23% in the first five weeks.


WOW builds healthy habits and road safety skills for life.


Participating in WOW helps schools achieve Modeshift STARS and Healthy Schools status.

Takes little classroom time

Less than 10 minutes of a teacher’s day! The most important part of WOW happens before the school day even starts.

Gets parents/carers walking too

Walking to school holds benefits for everyone!

Promotes healthy mental wellbeing

Improving behaviour and concentration levels in class.

Improves road safety at the school gates

Thanks to the drop in car usage around the school.

Instils life long healthy habits

Encourages pupils and families to swap the daily ride for a daily stride.


The WOW Travel Tracker helps you keep track of your schools modes of travel.


Helps you achieve your outstanding schools rating.

Great cost

Just a fraction of your £10 PE and Sport Premium per child (WOW = just £2 per pupil!).


Increase in pupils' walking rates in the first five weeks.


Pupils encouraged to walk to school last year in 2,200 schools.


Fewer cars at gates of participating schools, reducing congestion.


Cost per pupil per year for a cost-effective and healthy way of traveling to school.

Figure of two children walking

Plus, for schools in the appropriate regions, WOW directly supports Modeshift STARS accreditation.

Modeshift STARS Approved Initiative
Figure of parent and child walking

Get WOW for your school

There are just two things you need to run WOW.

Some of the badges we use as part of WOW



A year's worth of monthly badges to reward pupils.

If you'd like to talk to us about how to get started, or have questions about which products to order, get in touch with one of the team on 020 7456 9793 or by emailing

You can purchase everything you need to run WOW in your school in our online shop.

Visit our Shop

A screengrab from the Travel Tracker interactive tool


WOW Travel Tracker

(or wallcharts) to chart your pupils' journeys.

More about WOW Travel Tracker

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Need a quote?

To get a bespoke quote for your school, please fill in this form and a member of our Schools Team will be in touch.

Just gives us a few details and we will get back to you

The power of WOW - read about some of the ways WOW has made a difference to schools

Why Oxfordshire Council runs WOW

How running our walk to school challenge has boosted active travel across one UK county.

Artistic Alloa school has the WOW factor

Alloa pupils impress judges in a creative competition, as all Clackmannanshire schools start WOW.

Abbotswood Primary, South Glos

How one school 's commitment to walking to school with us culminated in a huge rise in walking rates.

Teachers: already taking part in WOW?

Step this way for your supporting classroom resources

2 reasons to WOW