Walking to school

WOW rewards primary school pupils who walk to school at least once a week with a monthly collectible badge.

That's one year, eleven badges. What's even better is that the badges are designed by pupils in our annual badge design competition and made in the UK from recycled yoghurt pots.

It's simple to run, fun and easy to take part. Just a few minutes of a teacher's day is all it takes to make a big difference, logging journeys and awarding badges. 

By signing up for our new & improved interactive Travel Tracker, teachers can securely record pupils' travel modes throughout the year.

And together with our free monthly curriculum-aligned learning resources and assembly presentations, WOW will help develop healthy lifelong habits.

Download our walk to school booklet (PDF)

Get WOW for your school

You only need two things to get started on WOW.




A year's worth of monthly badges to reward pupils.

If you'd like to talk to us about how to get started, or have questions about which products to order, get in touch with one of the team on 020 7456 9793 or by emailing orders@livingstreets.org.uk

Travel Tracker


Travel Tracker

(or wallcharts) to chart your pupils' journeys.

You can purchase everything you need to run WOW in your school in our online shop.

Visit our Shop

Why WOW?

WOW is having a big impact, delivering strong results from small investments. Schools love taking part, walking and winning badges, and after one year pupils have formed new habits for life.


Increase in pupils' walking rates in the first five weeks.


Pupils encouraged to walk to school last year in 4,000 schools.


Fewer cars at gates of participating schools, reducing congestion.


Cost per pupil per year for a cost-effective and healthy way of traveling to school.


Plus, for schools in the appropriate regions, WOW directly supports Modeshift STARS accreditation.

Modeshift STARS Approved Initiative
Mum and child

Watch our video

Travel Tracker

Our web-based, interactive Travel Tracker really brings WOW to life.

Combined with our monthly badges, it forms a complete monitoring and rewards system.

Get Travel Tracker now

Travel Tracker is available by subscription. Contact Rebecca and Katie in our commercial team for more info - orders@livingstreets.org.uk or 020 7456 9793.

Travel Tracker

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How-to Guide

Quick guide

This month's free classroom learning resources

Learning resources Cleaner Communities KS1

KS1 / P1-4

Learning resources cleaner communities KS2

KS2 / P5-7

Download June's assembly