Watch our WOW video and find out all you need to know about our flagship walk to school challenge.

What is WOW?

WOW - the year-round walk to school challenge

WOW is a pupil-led initiative where children self-report how they get to school every day using the interactive WOW Travel Tracker. If they travel sustainably (walk, cycle or scoot) once a week for a month, they get rewarded with a badge. It's that easy!

It's simple to run and children love talking part. Each year, the 11 WOW badges follow a new WOW theme, all of which are designed by pupils in our annual badge design competition. On average, WOW schools see a 30% reduction in car journeys taken to the school gate and a 23% increase in walking rates

NEW FOR 2019 - WOW is now available in Welsh.

three simple steps to WOW

3 steps to WOW

To find out more get in touch


Call us on 020 7456 9793

Interested in WOW?

Take the first step towards creating a walking culture at your school!


Simply fill in your details on this form to receive a FREE Family Walk to School Kit to engage with families and reduce congestion around the school gates.

wow collage


To run WOW you only need two things: WOW Badges and WOW Travel Tracker.

You can use your PE & Sport Premium to buy WOW.

Visit our shop and get a quote

All about our WOW badges

Find out all you need to know about the WOW badges and our recycling pledge.

Our recycling pledge

WOW Travel Tracker

With the interactive WOW Travel Tracker you can gain insights into travel habits and find out which pupils have walked enough to earn a badge each month. 


WOW 2019-20

Teachers: already taking part?

Download your supporting classroom resources.

WOW Resources

Badge competition winners

View this year's winning designs on the theme:

Light bulb badge

Badge competition winners 2019

Why WOW?

Searching for more reasons to take on the challenge? Look no further!


Participating in WOW helps schools achieve Modeshift STARS and Healthy Schools status.

little classroom time

Less than 10 minutes of a teacher’s day! The most important part of WOW happens before the school day even starts.


Pupils encouraged to walk to school last year in 2,200 schools.

Great cost

WOW is £2 per pupil; just a fraction of your £10 PE and Sport Premium per child.

Increases walking rates

Children at participating schools increase by 23% in the first five weeks. WOW Travel Tracker helps you keep track of your schools modes of travel.

Improves road safety at the school gates

Thanks to the drop in car usage around the school.

The power of WOW - read about some of the ways WOW has made a difference to schools

Why Oxfordshire Council runs WOW

How running our walk to school challenge has boosted active travel across one UK county.

Sunnyside Primary has the WOW factor

Alloa pupils impress judges in a creative competition, as all Clackmannanshire schools start WOW.

Abbotswood Primary, South Glos

How one school 's commitment to walking to school with us culminated in a huge rise in walking rates.

Figure of two children walking

For schools in the appropriate regions, WOW directly supports Modeshift STARS accreditation.

Modeshift STARS Approved Initiative
Figure of parent and child walking