One of the UK’s largest design competitions for primary school pupils is open to Welsh pupils and bilingual for the first time. 

The WOW badge competition is a free-to-enter design competition for primary school children. 11 winners will receive prizes for them and their school, including a year’s supply of WOW resources - and see their winning design turned into more than 450,000 badges for use in over 2000 schools across the UK during the 2017/18 WOW challenge.   

WOW is the year-round walk to school challenge from Living Streets, the UK charity for everyday walking. Pupils who walk to school at least once a week are rewarded with a different collectable badge every month, helping them develop healthy habits for life. The badges are made in the UK from recycled yoghurt pot material, otherwise destined for landfill. In primary schools, WOW sees walking rates increase on average by 23 per cent and is met with a corresponding drop in car use. 

The competition has previously been open to pupils in England and Scotland but with Living Streets now working with schools across Wales, it’s been extended to all Welsh pupils in both languages.  

WOW is a great way to help keep children healthy and happy by encouraging them to be active every day. Children love taking part and collecting the badges, with winners of the WOW badge competition having the extra pride of seeing their badges worn by children across the UK.  

We have started working in schools across Wales so it seems the perfect time to extend the competition to pupils in both Welsh and English. With more than 120,000 entries each year from Scotland and England alone, we know there are lots of budding designers out there. We can’t wait to see what this year’s entrants from Wales have to offer.

Rachel Maycock, Manager, Living Streets Cymru

This year’s theme is ‘Walk the Americas’ and asks children to create designs which celebrate the nature, culture and history of North and South America. Tips to help spark ideas of what to draw are included on the entry form.

Could your child be chosen to win prizes for them and their school – and see their design nationwide?

Competition closes on Friday 17 March. Entry forms can be downloaded now in English and Welsh from the Living Streets website: