To celebrate International Walk to School Month this October, Living Streets has partnered with Start-Rite to further encourage children to walk to school and help the environment. Our Corporate Partnerships Manager, Jess Blick, explains.
The first half-term break of the school year is often a good time to refresh our youngsters' school kit.
So you could say that half term in International Walk to School Month is the perfect time to announce a way that you can upgrade your child's uniform and support the Walk to School in one easy way.
Because, if you buy a pair of shoes from Start-Rite's website up to this Sunday, 27 October, the leading shoe retailer will donate £1 for each sale of a full price school shoe to Living Streets.
At Living Streets we want to ensure that every child that can walks to school.
Our free Family Walk to School Kit is designed to help parents, carers and children make the walk to school work for them.
However, our biggest successes are from the intensive work we do directly with schools and local authorities to address barriers which are preventing families from walking to school. Whether that’s chaos around the school gates, unsafe speeds or time pressures – we work to find bespoke, effective solutions for them.
A generation ago, 70% of us walked to school - now it’s around half – but this isn’t the case in the 2,000 plus schools which take part in WOW – our year-round walk to school challenge. At the end of the 2018/19 academic year, just 15% of journeys logged on our WOW Travel Tracker were driven, significantly lower than the national average of 41%.
All money raised via Start-Rite's promotion will help us continue all of this work. Encouraging children to stay active by walking is fundamental to their quality of life.
That's why we think it’s something worth shouting about.