Decision makers and opinion formers
Decision makers will often be local councillors or council officials.
Consider inviting key officials to meetings or arrange a one to one discussion or a phone conversation with them. Remember when speaking to these people to always maintain a positive relationship, while being clear about the problem and why it's important.
Always offer solutions to the problems you've identified and try not to focus too heavily on the negatives.
Even if they are not warm or receptive to your campaign, they are the people who will ultimately make decisions so it is important to develop a positive relationship with them.
Here are some websites that will help you to identify your local councillor or MP:
Next you can look at who influences your decision maker. It could be their constituents, the media, businesses, other councillors or other campaign groups. You can then approach these groups or individuals to strengthen your campaign.
There may be other groups or organisations with similar interests or those who influence your key target.
It is worth finding out who these people are as they can often offer good advice or may want to get involved themselves. Before collaborating with another group, consider these questions:
- Do you share a common vision?
- What resources can they provide you with?
- Do they have any similar experience?
- Do they have time to commit to your campaign?