We are excited to announce the winners of our annual badge design competition for WOW – the year-round walk to school challenge.

The theme for the 2020 competition was

We invited schools across the country to submit WOW badge designs that reflect a journey around the globe to celebrate some of the most breathtaking wonders of our beautiful planet.

This year we are awarding special prizes to:

  • 7 winning badge designs
  • 7 runners-up designs
  • 5 prize draw winners

A huge thank you to everyone who participated - we received over 100K entries!

Find out more about WOW

All about our WOW badges

WOW Badge northern lights WOW badge petronas
WOW badge Colosseum WOW badge koala

And the winners are...



January winner

Designed by: Samir, 8.
Newton Farm Nursery, Infants & Junior School




Designed by: Amani, 9.
Strand on the Green Juniors

march badge winner

callanish stones

callanish stones badge

Designed by: Rowan, 10.
St Agatha’s RC Primary School

april badge winner

Mount Everest

mount Everest

Designed by: Joseph, 9.
Regis Manor Primary School

May badge winner

Northern Lights

Northern Lights badge

Designed by: Cassie, 5
The Southwater Infant Academy

June Badge Winner


Waterfall badge

Designed by: Sebastian, 6.
St Benard’s RC Primary School

July Badge winner

Australian bush

Australian Bush badge

Designed by: Amalia, 8.
Gordon Primary School



Congratulations to the seven winners. Your designs will feature on the new WOW badges from January 2021.


Below you will find the seven most commended runners-up, and the five prize draw winning schools.

Most commended runners-up

scarlet macaw

Scarlet Macaw
Designed by: Oscar, 10.
Sir Thomas Abney Primary School


Designed by: Tilly, 6.
Hove Dell School

coral reef

Great Barrier Reef
Designed by: Sophie, 10.
Alleyn's Junior School

Mount Fuji

Mount Fuji
Designed by: Luna, 5.
Fox Hills Infant School


The Kelpies
Designed by: Lily, 11.
St Ninian's Primary School


Designed by: Ethan, 6.
St Peter and St Paul Catholic Primary School

Great wall of China

Great Wall of China
Designed by: Saffron, 10.
Woodlands Academy

Prize draw winning schools


1) Market Drayton Infant & Nursery School

2) Deer Park School, Rear of RACC, Parkshot

3) East Acton Primary School, East Acton Lane

4) Dereham Church Infant and Nursery School

5) Beaver Green Primary School

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